Employee morale need a boost? The New Year is a good time to retool your management approach and set a motivating tone for the months ahead. The one-on-one meeting is an ideal place to have a back-and-forth about challenges, opportunities for the employee and the learning behind the feedback they’ve (hopefully) been receiving. Feedback about behavior that needs to be changed is better delivered on the spot, soon after it happens, while status updates are best shared in daily team huddles and scorecards posted in the restaurant. The restaurant consultant Mike Ganino shared this 25-minute framework with QSR for more effective one-on-ones: First, review action items from the previous week and catch up on personal life (7 minutes), then have employee set the agenda and share items to review and problem-solve together (15 minutes). Next, recognize good work/share important company news (3 minutes), and wrap up by reviewing commitments (yours and theirs), accountabilities and action items (5 minutes). You or the employee should post notes on those items in your digital meeting invitation or in another shared document you both use to track progress. If you find that the content of your meeting could have been delivered via email, it’s likely that your one-on-one needs some adjustment. Amid busy schedules, these meetings can be easy to overlook but, done well, they go far in helping you impart values, identify what drives an employee, and build engagement and trust.
Is your POS up to the challenge?
If you’re fine-tuning your technology in 2019, your point-of-sale-system — the nerve center of your business — is a natural place to start. Here are five areas you want to make sure it can manage, according to The Restaurant Technology Guys: It needs a customer relationship management and loyalty program so you can manage email campaigns, personalize offers and promotions, (which all have the potential to increase customer spending by up to 41 percent). Next, it needs to help you manage your staff rotations so you can track attendance and productivity, as well as keep staff informed. Third, your system should help you manage your inventory so you are alerted when you need to reorder an item. Finally, you need a system with reporting options that allow for customization and file exporting so you can monitor trends in relation to your goals — having the option for remote access can help you make business decisions more quickly too.
Second only to the retail industry, the restaurant industry is a top employer of Generation Z, the demographic defined as those aged 21 and younger. In 2018, 19 percent of Gen Z worked in restaurants, up from 15 percent in 2017, according to data shared at the recent Foodservice Technology Conference (FSTEC) in Orlando. If you are looking to hire a lot of staff in this demographic, are you doing what it takes to attract and retain them? First, just like your website needs to be optimized for mobile devices, your job postings should be too. Gen Z scours job boards, restaurant websites and social media for job leads, and most of that searching is done on their phones. They prefer to be able to apply for jobs that way too, so don’t insist on a written application. Once hired, your Gen Z staff are more likely to stay if you offer them opportunities for training, development and mentorship. According to the research, 60 percent of Gen Z say that the coaching and education they received on the job made them want to stay on and pursue longer-term opportunities there. When it comes to receiving workplace training, Gen Z has clear preferences too: The vast majority (88 percent) like one-on-one and on-the-job training, with online or mobile training modules or videos not far behind. When it doubt, swap out classroom-based or paper-based learning with highly visual platforms that deliver quick, easily digestible lessons.
Safeguard your mobile strategy
Your mobile presence has power: Mobile search behavior by people who search for food using their phones or tablets has a nearly 90 percent conversion rate, according to the study “Mobile Path-to-Purchase” by xAd and Telmetrics. You may be pouring a large portion of your ad spending on mobile as a result, but proceed with caution. Research from the online advertising firm WordStream found that unless a business has a thoughtful mobile strategy, it’s too easy to miss out on business opportunities. Since so many businesses want a piece of the mobile market, the mobile click-through rate decreases 45 percent faster in lower search positions than it does on desktop or tablet computers. The share of impressions on mobile is low as well, with mobile ads less likely to be shown (even in top positions) than they are on desktops. Search costs per click for mobile have also been increasing dramatically in the past year.
What’s your challenge? Whether you need help developing recipes and concepts, analyzing food costs, fine-tuning purchasing, planning a marketing campaign or managing another aspect of your business, we can provide guidance tailored to your needs. Contact Team Four at firstname.lastname@example.org or 888-891-3103 for more information.
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