Hire and keep a tip-top team
If you’re looking to attract new talent, create detailed job descriptions and set clear expectations to avoid surprises – then be prepared to compensate the person accordingly. Once you have top performers on your team, Modern Restaurant Management recommends you check in regularly to ensure things are going as well as you think they are. Engage them by soliciting their feedback in response to challenges you’re facing or by encouraging them to lead others. Find out what they need from you and provide opportunities to help them get it, whether it’s technical expertise or professional training. Talk strategically about where they hope to rise within your organization and help them map out next steps to get there.
Help your reservations take off
Looking to boost your online reservations? Hospitality Technology recommends you have a prominent, clear reservation link on your Facebook page and on your website (ensure your site is mobile-friendly and responsive while you’re at it). If you have multiple locations, have a separate webpage for each, with content targeted to each audience. Consider using general booking services like OpenTable and last-minute booking services to increase your exposure to guests who might not find you otherwise. In your email communications with guests and in print ads, provide a link or details on how to book online. Finally, information about reservations should be in text (not image) format so search engines can find it.
Raise your bar
A well-run bar should have an alcohol cost between 18 and 20 percent of sales, according to Uncorkd. Does yours? Uncorkd shared some tips to decrease costs. First, try standardizing your pours and liquor volume for cocktails by using jiggers, pre-batching house cocktails and recipe cards – this will help your bar’s consistency too. Take inventory of your alcohol weekly – promote the brands that aren’t selling and then stop carrying them once they sell so you can focus on your high-volume brands. You can then negotiate deals with your distributor on items you can buy in bulk. And since wine has such high profit margins, don’t give it away with half-price offers – better to create wine pairings or flights with languishing stock, or design a contest to reward the staff member who sells the most of it.
How a Trump administration could affect restaurants
Donald Trump isn’t known for predictability, but restaurant industry analysts expect his administration could spur changes in five areas, according to Restaurant Hospitality: The battle over the minimum wage will likely be left to state and local legislatures. The Trump administration could roll back overtime rules in order to benefit business – or support the extension of overtime as it would benefit many of his core voters. There are two immediate vacancies on the National Labor Relations Board that Republicans are likely to fill, shifting majority control of the agency as it considers issues like joint-employer liability. There could also be changes coming with regard to mandatory arbitration – and the possibility that class actions replace individual employee arbitrations. Finally, Trump is likely to oppose the Department of Labor’s rule barring restaurants from requiring their waitstaff to share tips with back-of-house employees.
New overtime rules delayed
A federal court has delayed the introduction of new overtime rules until it can consider an action brought by representatives from the restaurant business and other industries to eliminate the rules altogether, Restaurant Business reports. The new rules had been set to take effect Dec. 1. The changes laid out by the Department of Labor double the income threshold (from $23,660 to $47,476) at which salaried employees are exempt from overtime pay. The National Restaurant Association praised the ruling but cautioned restaurants to continue to prepare plans for managing the new requirements if and when they pass.
Breakfast breaks out
It seems breakfast is finally getting its due. In a survey of 300 restaurant operators for SmartBrief’s 2016 Breakfast Keynote Report, 93 percent said their breakfast sales had either increased or stayed level in the past year. Chefs are tapping into creative solutions to innovate the daypart. Datassential reports that new flavors are appearing on the breakfast menu, like spicy, savory kimchi, which has increased 435 percent on menus in the past four years. Next year could see an expansion of breakfast bowls – 57 percent of consumers are interested in them but only 27 percent of operators offer them, according to the report. We’re likely to see more trendy flavors and dinner dishes popping up at breakfast too – think breakfast burgers or barbecue pulled pork omelettes.
Convenience stores are an up-and-coming lunchtime option
Convenience stores are giving restaurants some competition at lunchtime. Restaurant Business reports that the convenience store market is moving upscale. They’re also taking pointers from the restaurant business and cross-utilizing ingredients, incorporating new ingredients that demonstrate flavor innovation, and taking care to show the quality of the food preparation. Consider these examples from convenience stores around the country, which are a big step away from the c-store options of just a few years ago: Wawa’s Thanksgiving-themed sub, 7-Eleven’s cilantro-lime flatbread, or Casey’s General Stores’ spinach artichoke chicken pizza.
Clean high-touch items to prevent spread of illness
Your team likely knows how to prevent the spread of illness around the food preparation areas – but don’t forget about other high-touch items in your restaurant where germs are lurking during this cold and flu season. The National Restaurant Association recommends you clean these items each day: laminated or reusable menus, condiment bottles, salt and pepper shakers, tablecloths, high chairs and booster seats, chairs, booths and stools, check holders, candy dishes at the hostess stand and door handles. Train your team on how to sanitize various materials and include these items in a master cleaning schedule the team follows each day.
Use photos to show your true colors
Well-presented photos of your business can help your restaurant appeal to guests before you even take their drink order. Profitable Hospitality recommends you identify your best shots, print them in large format and frame them in your restaurant – close-ups of specialty dishes, guests enjoying themselves at your restaurant, or your chef at work. Include the rest of your staff, too, in friendly but uncrowded groupings of two or three, to show guests the community you have built within the restaurant. Of course, online photos are equally important. Use a photo editing application to crop your best photos and adjust the lighting and other effects to add ambience. Post your best shots on social media and update images on your website and marketing materials regularly to keep your content fresh.
Stand out in the social media crowd
Your restaurant is one of 25 million businesses on Facebook. How best to stand out in that crowd? Restaurant Engine recommends you make a list of all of your social media platforms and do a Google search if you aren’t sure of all of them. Assess your results: Is this platform useful to your business (or could it be if you were a more active user)? Do you have many followers? Are they liking, responding to or sharing your posts? Once you decide which platforms are best for you, communicate your brand across them, with a consistent logo, imagery, voice, description and a website link on each. Finally, check your content: 70 percent of it should add some value to your followers, 20 percent of it should be about sharing other people’s posts and 10 percent should be promoting your restaurant.
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