Tech innovators to track
A whopping 95 percent of restaurant operators agree that technology improves their business efficiency, while 73 percent of guests agree that tech enhances their experience at a restaurant, according to research from Toast. If you’re looking to advance your technology game, look to three brands that Restaurant Business is recognizing with Tech Accelerator Awards for their leadership in advancing back-of-house operations, data science, consumer-facing tools, automation and other technology to enhance business. The first is Domino’s, which reports taking nearly two-thirds of its orders through digital channels. The brand is innovating delivery by launching its Hotspots delivery service to parks and other locations that don’t have an address, as well as testing self-driven cars in certain markets. TGI Friday’s has shown itself to be an innovator with AI and consumer data, focusing on its in-restaurant and online sales to capture guest information from their POS, social media posts, credit card transactions, mobile devices and bots to deliver more personalized experiences and messaging. Beyond that, the brand is exploring new ways for consumers to place orders, such as via Facebook, Amazon’s Alexa and OnStar devices offered through GM. Finally, the emerging brand Zume Pizza is being recognized for its robot-centric premise: Pizzas are made with the help of robots, cooked in mobile kitchens that are centrally located based on predictive demand, then delivered by car or scooter. (If you aspire to such a model, note that Zume is planning to license the technology at the base of its business.)
Delivery’s next development?
As consumers are demanding their favorite foods whenever and wherever they want them, delivery companies are following suit. Popular overseas delivery operator Deliveroo just launched a new feature, Food Market, which could be a sign of where delivery is headed in the U.S. (particularly in light of reports that Uber is in talks to buy Deliveroo). Food Market enables consumers to select dishes from different restaurants when placing a delivery order via Deliveroo, so they can order their favorite salad from one restaurant and their favorite burger from another — or more easily satisfy the tastes of several people when ordering for a group.
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