Protecting food safety when a storm hits
Hurricane season is now near its peak and as extremes of weather become increasingly common, it's important to remember practices to protect the safety of food compromised by power loss or flooding. Temperature is key to controlling most biological contaminants. In the case of power loss, food items must be kept at 41 degrees or less in the refrigerator or zero degrees or less in the freezer. Prior to a predicted power loss, place as many perishable items as possible in the freezer. The Washington State Department of Health suggests sourcing a refrigerated truck to help store perishable foods. In the event of power loss, keep track of the time it begins. Stop using gas or solid fuel cooking and heating equipment if the exhaust hood and make-up air systems stop working. Using this equipment without proper ventilation can lead to the build-up of toxic fumes. Throw away any foods that are in the process of being cooked but haven't reached their final cooking temperature. Once power is restored, check thermometers to ensure food is being kept at a safe temperature. Discard perishable foods including meats, milk, eggs or other items that have been kept in the refrigerator or freezer above 41 degrees for more than four hours. If a well has been flooded or damaged, have it tested for contaminants that can affect water safety. Note that portable generators will prevent loss and can help with recovery efforts, but they are not intended to replace approved power sources for foodservice operations.
When it comes to video, spread it far and wide
In a recent survey of 500 marketers by Animoto, 92 percent of marketers said they repurpose existing content and assets to create videos. The video marketing firm Tubular Insights says there are a number of benefits to repurposing video content, including improved search engine optimization, better audience targeting, a wider distribution and more views. To get a bigger bang from your video, Tubular Insights recommends you transcribe the video you create, which can make your videos more searchable because Google can index the closed captions. Next, try breaking your video content into shorter clips that can be used on different platforms. The ideal video length for a YouTube video is 14.5 minutes versus 1.3 minutes for Facebook. The maximum length of a video on Twitter is 30 seconds and for Instagram is 60 seconds. Cross-posting different versions or parts of the video on different platforms can generate more views -- and may lead those viewers to click on the longer video on YouTube after they've watched the teaser on Twitter. You could, for example, shoot a video of your new chef giving a behind-the-scenes tour of the kitchen, then feature the full content on YouTube (or a condensed version of it on Facebook), post quotes from the video in a blog entry on your website, share a clip on Instagram showing your chef wecoming that day's shipment of seafood or colorful produce, and post a humorous, stand-alone question or comment from the chef on Twitter.
September is National Food Safety Month
A recent study of restaurant food safety practices by the Centers for Disease Control and Prevention found that among the 486 workers surveyed in nine states, there were clear patterns in the workers and establishments most likely to spread foodborne illness. Many workers reported engaging in risky behaviors that threatened food safety, including not washing hands or changing gloves between touching raw meat or poultry and ready-to-eat food, not using a thermometer to check the temperature of cooked foods, or working while they have vomiting or diarrhea. The findings suggested that younger, less-experienced workers in independent restaurants (as opposed to chains) were more apt to engage in risky behaviors with regard to food safety -- and that restaurant managers and food safety programs should adjust to focus on those areas.
Retain to avoid recruitment pain
Unemployment is at a 16-year low, according to the U.S. Department of Labor, making it more important than ever to keep the top talent you have. A recent report in Restaurant Business Online shared some retention tips that have worked for successful operators. TaKorean in Washington, D.C. offers achievable bonuses each month based on mystery-shopper-type evaluations that track customer service and speed of food delivery, for example. The average score determines how much the whole team receives -- most months, they take home an extra $30 to $50. Dead-End BBQ in Knoxville, Tenn. offers workers a profit-sharing bonus after three months on the job. LouVino in Louisville, Ken. offers sign-on bonuses of $600, part of which is payable after 60 days of work at the restaurant and the other part after 120 days. Other ideas that employees have received well: Commuter benefits, education benefits and paid vacation time.
Use your website to boost revenue
While online reviews get a lot of attention, don't discount the importance of a well-crafted website. A 2015 OpenTable survey reports that 84 percent of diners visit a restaurant’s website before making a reservation. Since they're the one place online where you have complete control over the message guests are receiving, they're a business opportunity worth your attention. In a Skift article, the CEO of the website development firm BentoBox recommends you build in ample opportunities to boost revenue. That can include giving visitors a place to buy digital gift cards, place catering orders, submit private event requests from contract all the way down to a deposit, or buy tickets and restaurant merchandise.
Strapped for cash? Get creative with social media.
The push for food delivery has given delivery companies a lot of power. These companies charge for both delivery and marketing, the latter being critical for the emerging set of restaurants-without-dining-rooms. but Skift reports that one Los Angeles restaurant, Trap Kitchen, has worked around those marketing costs by relying on its free Instagram account. It posts menus each day to Instagram and solicits orders there too. Two years in, the restaurant has 230,000 followers -- and it has lifted the prospects of the new business. The success of Trap Kitchen on Instagram has encouraged its operators to open a brick-and-mortar location.
How does your marketing measure up?
In the U.S., 82 percent of restaurants reserve at least part of their marketing budgets for social media, which makes it the most popular marketing channel today, according to a new TripAdvisor survey of 4 million restaurant operators worldwide. Print advertising and online listing services were rated the next most effective tools by U.S. operators. Most of those operators are relying on internal expertise to drive their marketing efforts: While 85 percent of respondents said they should be promoting themselves more, only 17 percent of operators have hired someone to handle marketing and 1 percent have hired outside marketing consultants for guidance.
Be a content king
Do you have a comprehensive content marketing strategy – or is posting photos, sending emails or tweeting content about your restaurant a bit of an afterthought? A study by the marketing research firm Demand Metric found that content marketing costs 62 percent less than traditional marketing and generates three times as many leads, so a sound strategy can pay off. To build one, Restaurant Engine recommends you identify your target audience and find ways to be a resource for them. Then build a calendar that plots out content around holidays, special events and seasons and cross-promotes that content on your blog, website, email list and social media networks. Create a branded, unified look that includes your restaurant logo and is easily identifiable by your guests. Using a combination of text, images and video will help keep your content interesting. Use consistent key words on your website and blog, optimize your content with tags on images and titles, and reduce your image file sizes for faster loading. Finally, you’ll want to monitor and measure your progress, so give your plan some time but ensure you have tactics in place to track how people are responding so you can adjust as needed. If you need a cheat sheet to help you stay on top of the tools and terms that are part of your content marketing strategy, check out this infographic from Curata, which tracks 29 content marketing metrics. Need help cranking out content? Consider launching a blog on your restaurant website that covers topics of interest – from gluten-free eating to wine pairings to seasonal recipes. Feature a monthly video of chef’s tips. Showcase your employees and their unexpected talents or interests. Select one day each week or month and do the same type of post – having the format in place and ready to go can help you stay on track.
Tune up your down time
Even restaurants at the very top of their game have a bit of down time now and then. Those minutes are valuable. Are you using them to improve how your operation runs? Foodable suggests you first take a look at your scheduling to ensure you don’t have a lot of extra waitstaff standing around during slow periods. Or if you do, prepare detailed lists of jobs they can do so business can run without hiccups during busier parts of the day – have them stock beverages, fill salt and pepper shakers, roll flatware and clean up in advance of the next rush. Down times are also ideal for keeping tabs on inventory and ordering. While this responsibility lies with you, apps and point-of-sale programs are making it possible to get other staff involved too. Do you have a monthly or quarterly advertising and marketing plan in place? Review it each week to monitor results, check online reviews and prepare a summary to share with your staff, and to review your social media accounts. Review your point-of-sale reports to get a handle on revenue, guest counts, labor costs, and food and beverage costs and identify areas where tweaks are needed. Have new menu items, tech tools or kitchen processes? Use down time to train employees, have taste tests, discuss new ingredients or role play new service processes. Walk through your operation to conduct preventive maintenance in order to avoid interruptions later. Do filters need cleaning or replacement? Is your equipment using more energy than it needs to? Finally, use down time for meetings, whether as a team or one-on-one, to review personal or operational goals.
Build a social media army
Partnering with your employees can extend your social media reach exponentially if you have a coordinated plan in place – just ask brands like Starbucks and Southwest, which do a top job of engaging their teams to spread their brand message. Social Media Examiner recommends a range of tools to help. Slack is a good one to support centralized communication. You can easily create different channels to address different groups. DrumUp is another that lets you import the RSS feed of your blog so employees can share it across Twitter, Facebook and LinkedIn. It isn’t always convenient to schedule group meetings, so to capture ideas between sessions, Trello lets employees make suggestions and tag the topic of their feedback. You can also build engagement with employees by posting their social shares on your blog. Try creating a unique hashtag and encouraging employees to use it when tweeting about your restaurant. You can do the same with Instagram with Yotpo, which allows you to identify the best posts and publish them to your page.
Ready to go cashless?
Are cash payments on the way out? Visa hopes so. The credit card giant recently announced the Visa Cashless Challenge, whereby it would offer up to 50 restaurants and food vendors $10,000 apiece for upgrading their technology and marketing costs. In exchange, these businesses must pledge to begin a “journey to cashless” by allowing customer payments via debit card, credit card or cellphone app. A 2016 Gallup poll found that just 24 percent of Americans report making all or most of their purchases with cash, as compared to 36 percent five years ago. If you’re ready to get on board and take part in the cashless challenge, watch the Visa website for more information coming soon.
TripAdvisor tool promises restaurant marketing power
If your restaurant relies on TripAdvisor comments and ratings and doesn’t have substantial resources to manage a comprehensive website or several social media networks, a subscription-based tool from the site may help you harness TripAdvisor feedback into actionable steps to help your business. TripAdvisor Premium, offered by a monthly or annual fee, can help you customize your TripAdvisor Page to receive data and analytics, Skift reports. TripAdvisor’s senior vice president of restaurants says while the service can’t measure how many people are going to a restaurant, it can increase engagement in a restaurant’s page by 25 to 30 percent by monitoring clicks to a restaurant’s website, reservations or phone number.
Clean and green
Aqueous ozone has long been used to disinfect water, preserve meats and prevent the growth of mold and yeast in fruit, according to Food Safety Magazine. Now it is gaining momentum as a green alternative to chemically based cleaning solutions – and as a means of demonstrating your commitment to sustainability. Green Seal, a green certification organization for products and services in a range of industries, including hospitality, recently certified aqueous ozone as safer for users and the environment than traditional cleaning products. One key selling point is that it is generated on site when needed, so there’s no need to walk to and from a supply closet to collect cleaning products. It also cuts back on the number of plastic bottles, cartons and other containers used to ship cleaning materials. Look for more businesses to offer the technology to keep hospitality facilities clean and healthy.
How healthy is that beverage?
Consumers have high expectations when it comes to beverages right now: They expect them to serve as healthy snacks and meal replacements, all while delivering a low-sugar nutrient boost. If you have added “healthy” beverages to your menu to stay on trend, make sure your team can capably walk the line between overpromising their benefits and under-delivering on them. According to Harvard Health Publications, cold-pressed juices made from a combination of fruits and vegetables retain more vitamins and minerals than regular juice – and a wider array of them – but have a higher glycemic index than whole fruits. They also tend to be less satiating. Smoothies tend to contain more fiber and be more filling than regular juice but they can pack in the calories (and sugar, if you’re not careful). If you’re adding almond milk or yogurt to boost protein, make sure they don’t contain excess sugars. For customers looking for a beverage that keeps calories in check, consider offering sparkling or still water flavored with fruit, vegetables and herbs.
Two-thirds of restaurant diners prefer locally sourced meat and produce, according to Statista. So how local is your menu? Toast says food sourced within 100 miles, within your state or by a small-scale production facility typically qualifies as local. These purveyors are increasingly critical to your marketing efforts with guests. Consumers tend to believe that local products taste better. Beyond that, serving local fare can provide you with a compelling story to share with guests – especially if you create memorable experiences around the farmers, cheesemakers, brewers, and others who produce the local items you feature on your menu. To identify more local food producers, the Sustainable Restaurant Association suggests you challenge your largest supplier to tell you what produce is available in your area. Look online too – keeping tabs on Instagram and Twitter can help you uncover new suppliers in your region. When you find those local producers, meet with them face-to-face and look for ways to partner with them as both ingredient suppliers and storytellers you can showcase at exclusive events with your guests. Forging a close partnership with local producers may help you influence what they plant in future growing seasons, or spark your chef’s creativity by alerting you to the produce that will be the freshest, tastiest addition to your menu at a given time – and what you’d be better off omitting.
What does your restroom say about you?
A recent study by the consulting from King-Casey found that 78 percent of restaurant guests rank a clean restroom as a sign of a clean kitchen. So like it or not, your guests could very well be assessing the cleanliness of your kitchen before they’ve tasted a bite of food. To keep your restrooms as clean as possible, Food Quality & Safety suggests some tips: Offer paper towels, which dry hands quicker and keep customers safer from germs (a Journal of Applied Microbiology study found that jet dryers spread germs 1,300 times more than paper towels). Offer high-quality paper products that dissolve and biodegrade easily – they will help you avoid expensive, unsightly clogs and keep your stall floors free of torn and shredded paper. If possible, install touchless soap dispensers, faucets and paper towel dispensers. Consider touchless or foot-pedal-activated trash receptacles and entrance doors as well. To help maintain a clean restroom, use a cleaning log with a step-by-step list of areas to check multiple times daily. Have a cleaning cart dedicated to restroom use to ensure you have all cleaning supplies and paper goods on hand and are reducing the likelihood of cross-contamination with your kitchen. Finally, make sure your supply closet has an ample supply of restroom products and is easy to access throughout the day.
Build a better burger
Creative burgers are on the rise – and adding inventive ingredients to your patties can help you pack in more nutrients, reduce costs and improve the environmental impact of the burgers on your menu. Nation’s Restaurant News reports that operators are experimenting with ingredients like barley, quinoa, mushrooms, tofu and even seaweed as burger mix-ins. These additions can help you retain the flavor, moisture, texture and thickness of your burgers while using less meat. At the same time, you’ll have a good story to share with your guests: The United Nations’ Food and Agriculture Organization estimates the meat industry generates far more man-made greenhouse gas emissions than transportation, so using less of it can help slow that trend.
Clean ice is twice as nice
There’s nothing like an ice-cold beverage to beat the summer heat. Just make sure your ice machine isn’t serving up harmful bacteria. The BBC consumer affairs program Watchdog recently carried out a test of coliforms in ice at 10 branches each of McDonald’s, Burger King and KFC and found indicators of possible contamination with feces in more than half of the samples collected. To help keep your ice clean, Food Safety magazine advises operators train all employees to wash hands before collecting ice. Store the scoop outside of the machine on an uncovered, impervious tray that is washed daily in the dishwasher. Hold the scoop by the handle only and do not handle ice or return any unused ice to the machine. Clean ice storage chests monthly (if not weekly) and consider regular testing of ice and the surfaces around it to help you adjust your cleaning frequency and methods.
Accepting tips in the EMV age
If you accept tips at your restaurant, is your technology keeping up with the most convenient ways for customers to offer them? FSR magazine says that as more operators adopt EMV, which includes a secure PIN option, they will have to prepare their payment systems to accept all kinds of payments. That could mean ensuring your point-of-sale system can handle all transactions with tip allowance or transitioning away from a central checkout system in favor of a mobile, pay-at-the-table model. The latter system is widely used in other countries and appears to be where the U.S. is evolving. Though it puts customers in the somewhat awkward position of stating the tip amount at the time they pay their bill, the security offered by these PIN-enabled transactions is likely to outweigh the negatives.
Following a new trend? Adapt your safety protocol
There’s always pressure to stay on trend in the restaurant business, but catering to the latest consumer need raises food safety challenges, according to Food Safety magazine. Hydroponic gardens popping up in restaurant dining rooms – or rooftop gardens used to grow produce used on the menu – can pose risks when guests are in close proximity to ingredients that will land on someone’s plate. The push to provide local ingredients poses another risk. If you purchase from a local co-op, your produce may have come from dozens of growers, so traceability is especially important. If you offer smoothies or other produce-packed beverages, note that some frozen produce wasn’t intended to be served without cooking and may contain pathogens. The demand for delivery is raising safety concerns too – if you use a third-party service, who is responsible for the temperature and quality of the food during transport? Is the food protected from intentional or unintentional contamination?
Fine-tune your hashtags
If you have a presence on social media, hashtags can help you tell your story and connect to a larger online community at the same time. To use them to greatest effect, Social Media Restaurant suggests you keep them brief, memorable and easy to spell – #PerfectPizzaPairings will score higher than “BestWinesWithPizza, for example. Choose an original-sounding (but understandable) tag, use capital letters for each new word and double check it to ensure it won’t be misinterpreted or used in an unintended way. Don’t overdo them – tweets with three or fewer tags are twice as likely to be favorited, answered or retweeted. If you’re running a contest where you challenge guests to post a photo along with a single hashtag, consider using online aggregation services like Tag Board or Rebel Mouse. They will help you bring all entries together onto one easy-to-reference page.
Adopting eco-friendly practices is becoming a necessity for many restaurants – and the practices that operators once established mainly to shrink their carbon footprint and tell a compelling story to guests are now demonstrating they can save substantial money too. Cake, the technology consultancy to the restaurant industry, suggests operators start simply: Turning down the thermostat (even in cooler months), installing low-flow faucets and toilets (at a savings of 20 to 40 percent of water costs annually), winnowing down your menu to focus on a smaller number of ingredients, and replacing paper towels with hand dryers in your restrooms will all add up to substantial savings. Next, Cake suggests you take a look at your kitchen, since 80 percent of energy is wasted because of the heat and noise that appliances in commercial kitchens produce. If you’re replacing appliances, look to energy-efficient models and research what state rebates they might qualify you to get. Barring that, use an energy monitoring system that can help you adjust how much power to use when your restaurant is closed. While appliances like refrigerators obviously need to keep running, reducing power to other parts of your operation can help cut costs. Buying from local farmer’s markets (or using a larger supplier that has relationships with a number of regional farms) is another financially sound decision in addition to a means of supporting your community – especially when your alternative is to have ingredients shipped from far-flung parts of the country. Finally, take a look at your waste and find ways to reduce excess ingredients, repurpose ingredients in recipes throughout the week, and recycle into compost what you must discard. (Green Hotelier suggests that for a trial period, you collect food waste in three separate bins – preparation, spoilage and plate waste – to identify where most of your food waste is coming from so you can take steps to minimize it.)
Step up your food safety program
Would you describe your food safety program as world-class? If not (and even if so), it might be helpful to know the processes and approaches the best operations use, according to Food Safety Magazine. First, do you have a maturity modeling program? This will help you apply simple principles to measure continuous improvement in safety, productivity and quality and decrease labor, waste and unproductivity. Second, does your food safety program go beyond the FDA’s model food code and state or local variations? While the rules in this food code are an important foundation, they make it easy for operators to slip into reactive mode. You may discover and fix problems just a couple of times a year during inspections and let things slide in the interim. To fill the gap, practice (and enforce) active management, including educating and certifying food safety managers and having standard operating procedures for purchasing ingredients, equipment, facility design and maintenance, and employee health. Then you can establish food safety management programs like Hazard Analysis and Critical Control Points to employ verification procedures for sanitation, temperature control, hygiene, maintenance, and safe sources of food and water. Consider the 40-item checklist used during a food safety inspection and collect the same data daily to uncover problem areas early. Finally, use your metrics to improve processes, resources and people. As you improve continuously, you can refine cost-saving opportunities including reducing food waste, power consumption and staffing hours. At this stage it will be part of your culture – and in the fabric of your team – to look for ways to make things better.
Stay a step ahead of fraud
In Verizon’s 2017 Data Breach Investigations Report, nearly 98 percent of all recorded point-of-sale attacks resulted in a confirmed data breach, with the focus of attacks shifting from hotel chains to restaurants and small businesses. To prevent fraud, the report suggests operators request a review of third-party point-of-sale vendors and their security practices—with an emphasis on remote access. Modern Restaurant Management says accepting payments with a secure mobile payment app can help because credit card data is protected through a PCI-compliant payment processor. By ensuring your payment processors and point-of-sale system are PCI-compliant, restaurant operators can streamline and protect all reports in one place.
Social media contests that win
Running a contest via social media can help you generate traffic during slow periods and build your customer database. Just remember a few rules to ensure you maximize the impact of each campaign. Social Media Week suggests you offer more than just recognition – a tangible prize (ideally one that you can brand) is ideal. If you’re giving away a coupon or other minor item, running the contest for a few hours or days is sufficient, while contests for big-ticket prizes can run for weeks. You’re more likely to get a better outcome if you encourage user-generated content from your guests – like photos, taglines or other content they create themselves that involves your brand. Finally, have a few simple, clear rules to govern your contest, but nothing so complex that you discourage people from taking part.
A picture-perfect meal
If your guests regularly post images of their meals online – and the images they post could represent you a little better – consider one London-based restaurant’s approach. Mic reports that a location of the restaurant Dirty Bones lends guests “Instagram kits” to help cast their menu in its best light, literally. The kits include a portable LED light, multi-device charger, clip-on wide-angle lens, tripod and selfie stick, which guests can borrow to stage a perfect photo op for their meal. Food and drinks are served to maximize visual appeal (a pink cocktail served during the city’s Pride Week was topped with a rim of rainbow sprinkles) and the restaurant itself was designed with social media in mind. Guests can pose in front of neon signs that display Instagram-friendly sayings like “Keeping it real.”
Want feedback? Have a chat.
Getting candid, meaningful feedback from your customers is important, but many of the usual methods restaurants use to collect input – like comment cards, for one – don’t provide the kind of actionable information operators need. And it’s not always feasible to have an in-person conversation with your guests to collect feedback. But a recent report in Modern Restaurant Management suggests chatbots have the potential to help operators gather helpful information because they can tap into the mindset of consumers used to chatting via text. By simply transferring the questions normally used on a paper form onto a chatbot interface and sending it via text to customers who have received an online order, one operator was able to elicit descriptive feedback. (It also helps that the chatbot asks an open-ended follow-up question when a customer gives a low rating to an area of service.) Because the feedback is presented in chat form, it feels more personal – yet it is quick and cost-effective.
Clean up to keep ‘em coming back
A Harris poll conducted in 2016 found that 93 percent of adults in the U.S. would avoid returning to a restaurant if they had experienced a problem, including poor cleanliness or odor. Toast suggests tips to help you avoid that scenario. Train your staff to prioritize food safety – not just after a training session but every day. Think of the health department as a partner who can help you bring in business. If you receive a low score, respond constructively and cooperate with their guidance to bolster your food safety practices. Flies and other pests are tell-tale signs to customers that your cleaning practices aren’t sufficient, so keep your operation pest-free with help from a pro. Finally, prioritize cleanliness over customer service. Your attentive service and attractive ambiance won’t matter if your guests notice dirty cutlery or leave with a foodborne illness.
Prevent foodborne illness with four principles
The USDA’s Economic Research Service reports that foodborne illnesses cause more than 53,000 hospitalizations each year and more than 2,300 deaths. To help your operation prevent foodborne illness, Food Quality & Safety recommends you remember four principles: clean, separate, cook and chill. To keep hands, utensils and surfaces clean, wash hands for at least 20 seconds with soap and running water before and after food handling or using the bathroom. Wash the surfaces of cutting boards, counters, dishes and utensils with warm, soapy water. Use paper towels (instead of cloth towels) to clean counters or spills. Rinse or blanch the surfaces of fresh produce to eliminate dirt or bacteria. Next, separate to avoid cross-contamination. Ensure ready-to-eat foods aren’t placed on surfaces that held raw meat, seafood, poultry or eggs. Use separate cutting boards when preparing fresh produce and uncooked meats and properly wash the surfaces exposed to raw meat, seafood, poultry and eggs in warm, soapy, running water. Next, cook food to the proper temperature to kill dangerous bacteria. Foodsafety.gov recommends steak or ground beef be cooked to 160˚F, chicken or turkey to 165˚F, seafood to 145˚F and egg dishes to 160˚F. Finally, chill food properly to slow the bacterial growth process. Keep the refrigerator at 40˚F or below and maximize air circulation by not overcrowding foods inside. Don’t let raw meat, eggs or fresh produce sit out for more than two hours without refrigeration. Post checklists to help staff remember to follow all of the above steps amid the rush of preparing food each day.
If you operate a full-service restaurant, how do your employees feel about the minimum wage debate? As the minimum wage rises in many areas of the country, pay attention to how restaurant operators and workers in areas as different as Maine and Seattle, Wash. are already responding. The Washington Post reports that following a November referendum in Maine to raise servers’ hourly wages from $3.75 to $12 by 2024, restaurant workers campaigned heavily (and successfully) to overturn it, saying it would greatly reduce servers’ take-home income because it would cause customers to tip less. Servers in New York, Massachusetts and Washington, D.C. are already mobilizing against a higher minimum wage. Maine Gov. Paul LePage, who strongly opposes raising the tipped minimum wage, is now working with waitstaff in Minneapolis and Seattle on similar efforts. In light of the minimum wage increase in Seattle – a phased-in $15-an-hour wage was passed in the city in 2014 and is not yet fully in place – a recent editorial in USA Today cited a study by the University of Washington and the National Bureau of Economic Research that said employers had already cut back employee hours to compensate for the higher wages. The editorial predicts that the drop in employment will make it more difficult for people to get jobs or work as many hours as they would like.
Internet of Things has broad food safety applications
Our ability to connect an increasing number of devices is playing out with important enhancements to food safety. Food Safety Tech reports that in farming, we’re likely to see driverless tractors take over traditionally driven ones, aerial drones assess the health of crops and deliver targeted applications of fertilizer and insecticide, which stands to minimize excess costs and damage to food. The Internet of Things will help foodservice operators manage shipments more accurately and improve their monitoring of food quality as well. Expect major advances in pest management too, as a network of connected sensors better identifies and tracks pest populations and monitors their growth, enabling pest management companies to treat infestations in a more targeted way.
3D underwater farming offers creative opportunity to chefs
As climate change threatens the environment (and for fishermen, the economy too), people who make their living providing seafood to foodservice operators are turning to vertical underwater farming, also called 3D farming. One benefit of the effort is that thousands of vitamin-rich sea vegetables are being discovered and brought to menus for the first time. A recent report in Invironment details one fisherman, whose 20-acre 3D farm provides native seaweeds, which he says contain more vitamin C than orange juice, more calcium than milk and more protein than soybeans. By eating what fish eat, he says, people can attain the benefits of eating fish without stressing the fish supply. His farm is partnering with chefs to create kelp noodles, green sea butters and cheeses, and kelp-based umami-filled bouillons, for example.
Nanotechnology set to advance many areas of food industry
Nanotechnology has growing applications in food – and is poised to improve food safety, processing and packaging and even develop new foods that optimize nutrient delivery in the years ahead. New Food magazine reports that between 2015 and 2021, the nanotechnology market focused on the food industry is expected to triple, to $20.4 billion. If you like to stay on the cutting edge of food technology, watch for developments in antimicrobial surfaces and sensors that change color when food begins to degrade, for example, and the development of new ingredients that could enhance food solubility and nutrient delivery.
Harness your in-house social media power
Your social media campaigns need your employees in order to thrive. Do you have their buy-in? Social Media Week recommends you first enhance your employee culture – if people are happy to come to work, their enthusiasm will extend to other areas of their lives. Develop a social brand value – so you’re shifting your company’s influence from your brand onto people who can spread your message and connect with others without launching into a premeditated sales pitch. Identify employees who are willing to spread your message and have thousands of followers and active social lives. Guide your employees to post and share content without telling them exactly what to say. Anything you post and expect to be shared should be share-worthy, support the brand or add value to the customer.
Dynamic pricing gives supermarkets an edge
Technology is making it easier for food retailers t o change their prices during the day based on demand. This dynamic pricing could make products like bananas, for example, more expensive in the afternoon than in the morning, according to the BBC. Digital displays, along with vast amounts of consumer data, are allowing retailers to change the price of hundreds of thousands of items instantaneously to attract specific types of customers at different times of day. Some supermarkets, for example, are starting to use this technology to discount lunch items in the morning to encourage customers to buy lunch early – and perhaps forgo their usual restaurant take-out later in the day.
What’s your challenge? Whether you need help developing recipes and concepts, analyzing food costs, fine-tuning purchasing, planning a marketing campaign or managing another aspect of your business, we can provide guidance tailored to your needs. Contact Team Four at firstname.lastname@example.org or 888-891-3103 for more information.
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