Conventional wisdom says that email marketing is king: Restaurant operators have a higher chance of targeting consumers with the right message at the right time if they prioritize email promotions. But what if your promotions are landing in spam folders? A recent episode of the Restaurant Rockstars podcast covered the power of text and how your wifi system can unlock a lot of potential in growing your database and bringing guests back – as long as you’re not giving away access with no strings attached. The guest, Steve Fletcher, runs Wifi Technology Solutions, a firm that partners with hospitality businesses to develop their marketing strategy through wifi. If you currently rely on guests to actively sign up to your mailing list, read on: For better or worse, 62 percent of people who go out to eat are looking to use wifi. Why not accommodate that demand while making it easier to expand your customer database? Fletcher advises tapping into a concept called social wifi, in which restaurant guests connect to a restaurant’s wifi network via a password that connects them to a splash page where they sign in via Facebook, email or cellphone. Thereafter, he suggests sending one email and one text per week (with text being the priority). The open rate for text is north of 90 percent and the conversion rate is about 32 percent – odds that can be profitable for you if text messaging suits your brand. Fletcher usually advises sending a text on a Tuesday morning between 10 and 11am, limiting the message to 114 characters, offering a promotion that lasts four or five days so the recipient has a good shot at using it, and always including an opt-out option at the bottom. Need help finding a solution check, we can help. To learn more check out https://www.palettefoodservice.com/marketplace.html to learn more about our social wifi solutions.
Customizing menu items or related products for a guest can add to your brand’s wow factor and increase your Instagramability. Think chocolates molded into the name of a child celebrating a birthday with you or drink garnishes molded into the shape of the numbers of a couple’s wedding anniversary. That has traditionally required some investment or outsourcing but a new tool called the Mayku Formbox is leveling the playing field for those looking to customize the items they sell (and it’s gaining a following among foodservice brands). The Spoon reports that the product, which has a similar footprint to an open laptop, softens a thin sheet of food-safe material and forms it around an object up of to 7.8 square inches in size. After the sheet sets, it can be removed and then used as a mold for anything from plastic to molten sugar. It currently retails for $699, including 40 moldable sheets.
When you log on to Facebook, it typically takes just a moment to see advertisements for items you are likely to buy. These ads aren’t merely tailored to people in your demographic or posted based on the weather or what other consumers happen to be buying that day. They are tailored to you, specifically. Yet somehow, in the current era of personalization, restaurant menus are lagging. At a time when an estimated 32 million American consumers have a food allergy, and many others have a food intolerance or follow some specific eating regimen, be it paleo or plant-based or Whole 30 diets, even the most forward-thinking of restaurants don’t yet provide menus that are designed for an individual consumer. Expect that to change, particularly in light of McDonald’s recent purchase of the menu personalization startup Dynamic Yield. At the moment, restaurant menu personalization is more about adjusting menus based upon broader environmental conditions as opposed to individual consumer tastes. And as The Spoon reports, a number of barriers still remain when it comes to gaining consumers’ trust with personal data. But it’s not difficult to see a time when a person with a nut allergy might be able to log in at a restaurant and bring up a variety of nut-free food choices based on items he or she has ordered at that restaurant and elsewhere, or reviewed on Yelp, posted on Instagram, or even “liked” on Facebook. How do you accommodate personalization at your restaurant? Does your tech currently help you in this effort?
Restaurant take-out supplies comprise a large percentage of the waste that ends up in oceans and landfills. Beyond limiting your single-use plastic, particularly the black plastic that research has confirmed is hazardous not just to the environment but also to human health, there are steps you can take to scale back your waste and to send the message to guests that you care about the environment. Start by conducting a waste audit so you have a clear picture of which menu items, packaging and office supplies generate the most waste, then adjust portion sizes and purchase orders accordingly. Buy non-perishable items in bulk if possible and use suppliers who can provide recyclable products and use less packaging on the items you purchase. Make extra napkins, straws, lids and other paper goods available upon request only. Finally, minimize the paper you generate by asking guests if you can email or text their receipt instead of printing it.
Have pests become a problem for you this summer? Take extra care with garbage disposal to avoid becoming a haven for them (or encouraging them to make a longer-term home with you once the weather starts cooling). Statefoodsafety.com suggests reminding staff to avoid leaving garbage in places or for long periods where pests can access them easily. That means taking full trash bags to the dumpster immediately — not leaving them in and around your establishment — and emptying bins before they overflow. Use strong plastic liners, clean bins regularly so there are no spills or crumbs left to attract pests, and keep garbage bin and dumpster lids closed securely when not disposing of garbage.
Vegan cheese is on the rise, according to a new report from Persistence Market Research. The report found that globally, 75 percent of the global population is lactose intolerant. That, paired with growing consumer interest in and acceptance of plant-based foods, has resulted in a predicted annual growth rate of nearly 9 percent for vegan cheese over the next decade. That means that vegan cheese is becoming less of an afterthought and more of a canvas for popular flavor on menus. New Food Magazine suggests looking for varieties such as cream cheese, parmesan, cheddar and ricotta.
Meat replacements are getting a lot of attention lately. But the recent EAT-Lancet Commission report compiled by top nutrition science experts has put a specific target on the amount of meat consumers should eat each week for optimal health and minimal stress on the environment: 3.5 ounces, or just one serving of meat per week. The report also calls for less consumption of poultry and dairy — and says replacing those foods with nuts, fruits, vegetables, whole grains and legumes could prevent as many as 11 million premature deaths per year. As guests clamor for the Impossible Burger and other plant-based proteins, consider working in some of these Mediterranean staples as additional health-focused menu options.
If you operate a restaurant in or near a college town, you’re in a sweet spot: You have access to a large concentration of food-savvy consumers who are looking for their next meal or snack (and are likely not preparing it themselves). If you deliver food, you’re also more likely to be able to maximize your profits by delivering multiple orders in a single trip. But becoming a campus favorite takes some strategy, particularly if you offer higher-end dishes or are otherwise not an ideal match for a student on a budget. To appeal to the convenience- and cost-driven college consumer, Running Restaurants suggests partnering with the college or university on any programs they offer that allow students to use some of their on-campus dining credits at your restaurant. Encourage word about your restaurant to spread on campus by offering promotions in the campus newspaper, taking part in pop-up food events, and hosting happy hours or other social events. Your online presence is important with this demographic, so make sure you offer online ordering and encourage engagement via social media (your social media handle should be visible on all of your marketing materials). Finally, values and transparency count with this community, so if you have a good story to tell about the local produce you offer, or charities you support, or eco-friendly business practices you have long used, talk it up.
If you have ever visited a bakery at the end of the day and scored some steeply discounted bread, you might appreciate an app like Feedback, which helps restaurants with extra meals on hand at the end of the day connect with hungry consumers. Pymts.com reports that the app uses a dynamic pricing model, so a restaurant might charge $10 for a salad at the start of the day but then adjust the discount based on demand throughout the afternoon. While the app is based in Canada and hasn’t yet made it to the U.S., it offers a more universal lesson on how harnessing data about what you’re selling each day can give you tools to help you run business more efficiently, limit waste, and even attract some new customers. The developer behind the app was inspired to pursue the idea when he was presented with the opportunity to buy discounted pizzas at the end of a restaurant shift. How can you use your tech to connect your extra food supply with guests?
Last year, there were 14 severe weather and climate events that the NOAA National Centers for Environmental Information says cost $1 billion or more. There have been six such events already this year. Since restaurants can be impacted by severe weather events both directly and indirectly, it pays to make sure you have sufficient insurance protection in place as part of your disaster preparedness plan — not to mention your day-to-day operating plan. Your insurance cover needs to consider your business type, geographic region and the outcome of the risk assessment you conduct to identify your restaurant’s greatest vulnerabilities. Your commercial property insurance policy, for example, likely will not cover any vehicles your restaurant operates or protect against flood damage your business sustains during a hurricane. And even if your property or vehicles make it through a severe weather event unscathed, toppled trees or flooding on your street could make it impossible for you to get food to customers. Make sure you review your insurance policies for commercial property, flood protection and business interruption to make sure you’re not leaving your business exposed. Purchasing insurance cover from companies that specialize in the restaurant industry can help. Just make sure you read the fine print carefully — especially on bundled packages that offer broader cover for a lower total price but may exclude specific risks you need to protect against.
How much science is behind your menu? In other words, to what extent do you review your restaurant’s sales, inventory, scheduling, loyalty program and other areas of your operation where you collect data to better understand how these predictive analytics work together? Doing so can help you predict what will sell, so you have sufficient inventory on hand and won’t lose sales opportunities. It will also help you put your ordering on autopilot by considering both the historical and day-to-day sales of your business when you order supplies. By having a better handle on what you will need, you can plan your food preparation tasks accordingly so you minimize your waste. Best of all, being able to predict the cravings of your guests goes far in bringing them back.
Consumers demand fresh food — but that can lead to food safety challenges, especially when fresh produce is a key feature of your menu. But there are steps you can take to protect the safety of your food supply and enhance safety protocol within your restaurant. As Restaurant Dive reports, a string of romaine lettuce contamination incidents led Chipotle’s new CEO, Brian Niccol, to attack food safety from several angles. First, the brand developed a field leadership team of food safety managers. They oversee five to 10 restaurants and train managers how to run a restaurant with an emphasis on food safety. The company also revamped its supply chain team, introduced quarterly food safety training, developed a “focus prep” team to limit the number of people preparing food, and transitioned more cooking tasks to a central kitchen where food safety could be more closely monitored. Finally, they focused on retaining employees so that food safety knowledge had a better chance of accumulating on staff. The efforts appear to be turning results around for the brand, which generated revenue gains of nearly 9 percent last year, according to earnings data.
Making do with less-than-adequate kitchen equipment can lead to a safety issue for your staff and guests, impact your restaurant’s performance and consume excess energy. Does any of your equipment require frequent servicing or parts replacement? Does your chef have to adapt his or her use of equipment to avoid injury? Is there equipment that can save space in your kitchen by accomplishing multiple tasks — or save on energy? (For example, a piece of kitchen equipment like a countertop food steamer that uses less water than a basic model could potentially save you tens of thousands of dollars over the lifetime of the product.) Checking your tools against the NSF’s Certified Food Equipment list can help you identify effective and efficient replacements of kitchen equipment and tools that aren’t serving you as well as they could.
Looking for alternatives to plastic for off-premise food packaging? Increasingly, it’s coming from plants. Corn is currently being used for plastic alternatives ranging from straws to containers, but according to a report in Scientific American, the disposal of the material poses challenges, along with leaving an environmental footprint. It is compostable and not recyclable, so if not sent to an industrial facility where it can biodegrade, the process can take between 100 and 1000 years (versus just a few months). Still, other promising and more easily biodegradable plant-based plastics are being developed from materials ranging from cactus to algae. Some are even designed to eliminate waste altogether. The Spoon reports that the startup Decomer is developing a plant-based capsule containing honey. It can dissolve in coffee, tea, or other liquids at a wide range of temperatures.
Any chef can confirm it: Running a restaurant well can require the skills of a lawyer, doctor, designer, HR manager, mechanic, janitor, and the list goes on. And that’s on top of having to offer an appealing, in-season menu that can be readily adapted to different nutritional needs. While that ever-changing environment can bring interest and variety to each day, chances are you were drawn to the restaurant industry more because of the food than for your ability to negotiate a beneficial contract or identify the best cleaning supplies. Further, the multitasking often required in a restaurant setting can kill productivity: A University of Michigan study found that when a person attempts to accomplish more than one task at a time, productivity drops by 40 percent. Team Four’s Palette program can serve as an extra pair of hands, taking on some of the responsibilities on your plate so you can multitask less and focus more on parts of the business that suit you best. For example, Palette can help you fine-tune your brand, including redesigning your menu or updating your graphic identity on your website, signage and marketing materials. You can also access restaurant equipment, linens, office and cleaning supplies, along with services for managing waste collection and pest control. And in case your menu or inventory needs attention too, we can help you develop new recipes, identify cost-effective menu substitutions, improve your food safety record and offer negotiated contract pricing to help ensure you’re getting the products you need at the best value. You can access the full list of services included in Team Four’s Palette program at www.palettefoodservice.com.
Now that Uber Eats is testing a “Dine-In” feature on its app, expect other third-party delivery providers to follow suit. The feature allows a person to order food at a restaurant, track the process of its preparation so she can arrive at the restaurant in time to eat it, and also leave a tip. The benefits to restaurants could include having to pay a smaller fee to the delivery provider than would be required for third-party delivery, faster table turnover, and the opportunity to offer deals that could attract dine-in guests during slow periods. It remains to be seen how accurate the app’s food preparation tracker will be at peak periods, but if you’re struggling to fill seats, it might offer an opportunity to entice guests to come in and sit down.
The latest news that the U.S. is backing off on tariffs on goods from Mexico came as a welcome, if perhaps momentary, relief to restaurant operators — especially considering the billions of dollars in food imported to the U.S. from Mexico each year and the speed with which importing restrictions would hit consumers and foodservice operations. Last year, the U.S. imported $12 billion in just vegetables, fruit and nuts from Mexico, according to a CBS report — that comprises about half of all of the vegetables the U.S. imports each year and 40 percent of the fruit. But considering how quickly decisions can be reversed in the current administration and the volatile environment at the U.S.-Mexico border at the moment, the potential for tariffs in the future should motivate restaurant operators to better understand the flexibility of their supply chain and menu. Do you rely on a product whose source could dry up in a matter of weeks? (If you serve avocados, you do: The president of Mission Produce, the largest grower and distributor of avocados worldwide, told Reuters that if imports from Mexico were halted, the U.S. would run out of avocados in just three weeks.) Right now, though, there’s a window of opportunity for restaurant operators to partner with their suppliers and look for alternative ingredients. What menu items can remain on your menu with easily substituted ingredients? Where will you likely need to swap out one item for a replacement? Having backup recipes waiting in the wings can help you prevent any hiccups in the global supply chain from interrupting your sales momentum.
Some food scientists are calling it the sixth taste after sweet, salty, sour, bitter and umami. Kokumi, Japanese for “rich taste” or “delicious” is more about the texture and general impression a flavor leaves in your mouth — fermented and protein-rich foods tend to create it naturally — and it’s enriching the tastes of foods as diverse as meat, cheese, beer, salad dressing and chocolate mousse. While still on the fringes of food development, Mintel included it in their U.S. Flavor Trends study last year and said it’s well positioned to help food companies develop healthy dishes that offer the same satisfaction as sweeter, higher-fat versions. Keep it in mind as you consider up-and-coming flavors to enhance your menu items.
Placing a few bits of information on your TCS food storage bins can have a range of benefits: It can help you avoid serving expired product that could potentially lead to illness, give you a heads-up about when you’ll need to offer specials to get rid of excess items, save you money, and demonstrate to your health inspector that you’re managing your operation well. Upserve suggests you use a food rotation label that clearly lists the type of food being stored, the date it was prepared and added to the storage area, and the date it will expire. Then all it takes is a quick scan to make sure the first bin in is also the first one out.
You stick to strict cleaning procedures and take steps to avoid the cross-contamination of foods, but how much do you know about the quality of the air in your facility? You may have excess dust accumulating in the air that can contaminate food, or moisture from ovens that can generate condensation and lead to mold. Further, the simple act of cooking can make indoor air as dangerous to breathe as smog, according to new research from HomeChem. Asthma or other respiratory ailments on your kitchen team can signal you have a problem, but you can improve air quality going forward by maintaining appliances and ventilation units routinely, having your air tested for chemical or biological pollutants, replacing old cookware with models that are less likely to contaminate the air, and using natural building materials and decorative elements in your restaurant.
It’s the season for grabbing some prepared food to go, then enjoying it at summer picnics and other outdoor events. If you offer grab-and-go foods, double check that you’re following food safety procedures so you can avoid contamination hazards and other safety risks. Daymark Safety Systems suggests operators follow several steps to protect grab-and-go storage areas. Regularly clean any doors, shelves, machine dispensing areas and lights that are part of your food displays. If you have any automated kiosks with touchpads, clean and also disinfect those high-touch areas to kill any contaminants — you may need to leave the disinfectant on the surface for a few minutes before wiping it away. Check regularly for spills on the floor and within your display, and consider using an absorbent pad or mat to reduce the risk of slips when spills occur. Clean floors at least once a day, and ensure trash and recycling bins are cleaned inside and out and don’t become overfilled.
The love-hate relationship between restaurants and third-party delivery providers continues to show some cracks. As of this writing, there had just been a hearing in New York to hash out differences regarding the fees that third-party vendors charge restaurants for their services, which tend to range from 12 to 30 percent of each check total, according to the AP. In the meantime, some restaurants have alleged that the charges from third-party delivery companies aren’t stopping there. A class-action lawsuit filed in Pennsylvania in May claimed that Grubhub was charging for calls to restaurants that were made through the Grubhub app even if the call did not result in an order. (For example, a New York Post report said calls for reservations and customer complaints were being charged.) And there’s yet another wrinkle: A new report in New Food Economy found that Grubhub had purchased more than 23,000 potential restaurant website domain names, which would enable the company to prevent the restaurants from using those domains (without Grubhub’s involvement, anyway) to support their businesses. The sites appear to be for the restaurant in question but phone numbers shown on them direct users to Grubhub and then are forwarded (and charged) to the restaurant. Grubhub then receives a commission between 3 and 15 percent per order placed this way. For its part, Grubhub told New Food Economy that it purchased the sites to give restaurants an additional source of restaurant orders and that any affected restaurants could request to have their domains transferred to them. Regardless of the outcome, at a time when delivery has become compulsory for restaurants, restaurant operators would be wise to screen their contracts carefully — and to consider the future of their web presence. Third-party delivery vendors can help smaller brands compete with larger ones that have the resources to manage their delivery in-house but it’s important to understand where the costs may outweigh the benefits.
Is this tech fThere is a lot of noise in the restaurant technology space. How do you know which new technology is a solid investment — or even when it’s worth upgrading your existing tools and systems? CIO Review identified five E’s that can help you sift through the clutter. Asking yourself these questions can help you narrow down your options. First, is it easy to use? If it’s not, your team won’t use it and it may even motivate their decision to leave. Next, is it effective in tackling intended challenges — enough so that it makes the investment worthwhile? Third, is the technology efficient? It should either automate or reduce the steps you must take to complete a task, not create new ones. Fourth, is it engaging to use? In addition to being intuitive to use, the interface should provide feedback and visual cues to guide someone through a task. Finally, how tolerant of errors is the technology? Can you easily undo a task initiated by accident? It should have controls in place to minimize the impact of user errors and above all, safeguard your data.or you? Remember the five E’s
What’s your challenge? Whether you need help developing recipes and concepts, analyzing food costs, fine-tuning purchasing, planning a marketing campaign or managing another aspect of your business, we can provide guidance tailored to your needs. Contact Team Four at email@example.com or 888-891-3103 for more information.
About Food For Thought and Profit
Food For Thought And Profit is brought to you by Team Four Foodservice/Value 4. We offer the latest foodservice trends, news, safety, and technological advances in the industry. We are an outsourced purchasing and logistics company that provides comprehensive supply chain solutions to our customers. Our executive team has many years of foodservice experience and we bring that experience to work for you. We have expertise in all areas of the foodservice sector.