Running events at your restaurant can help you generate a reliable stream of income, especially if a shift to more off-premise sales has taken a bite out of your in-house dining sales. But according to the latest Meeting Room of the Future Report from the International Association of Conference Centers (IACC), facilities that host corporate events are lagging when it comes to reducing food waste and being mindful of the environment — and there is a significant opportunity for those who have a thoughtful strategy. First off, the times of a buffet line overflowing with food have passed: In the report, which polled 250 meeting planners around the world, 60 percent of respondents said they consider how well a venue manages food waste before they book an event with that venue. Further, 44 percent of respondents said that in the next five years, ethical operations and sustainable practices will be more important when booking a venue — the only factor ranked more highly was access to interactive technology. To put your best foot forward when working with people who are booking corporate events, take steps now to integrate more in-season foods on your events menu and to buy them in bulk, research and partner with producers who follow sustainable practices, ask about nearby services available to compost/recycle both food and packaging (if you don’t ask, you won’t necessarily hear about them), train your staff to speak knowledgeably about your efforts so your values come through to meeting planners and potential guests, and weave your sustainable practices into your marketing materials. They’re as much of a selling point as your menu.
A robot that can flip burgers behind the scenes is one thing. But somehow, a robot that can take on a wide range of front-of-house roles normally held by humans still feels a little space-age. However, a voice-activated, cloud-enabled service robot called the Sanbot Elf Robot seems to be making that possible. Canada-based Autonetics Universe recently acquired the rights to distribute the robot, which Nation’s Restaurant News reports can be programmed to take on such roles as greeting guests, taking orders, and sharing promotions, as well as serving as food runner, cashier and even security guard. The service robot is already used widely in Canada and Japan — the company says there are currently 100,000 in use — and it’s not difficult to see how such technology may appeal to U.S. operators struggling to manage labor costs. (Well, aside from the $13,000 price tag.) McDonald’s is currently testing robotic technology used for frying, taking drive-thru orders and cooking chicken and fish, so front-of-house applications may not be far behind for major brands.
Last year, restaurant catering grew 50 percent faster than the industry as a whole, according to research from Technomic and ezCater. At a time when restaurants are scrambling to meet consumer demand for off-premise dining despite the challenge of making delivery profitable, focusing on catering can be a wise business move for foodservice operations. (If you need a rule of thumb for catering profitability, Sandy Korem of The Festive Kitchen in Dallas aims for 67 percent profit from catering and prices food at three times its cost and beverages for twice their cost.) As grocery stores and other businesses eat into the off-premise dining market for individual meals, catering can help you set your business apart. If you haven’t given significant thought or investment to your catering business, you’re not alone: The research cited above found that even though 90 percent of restaurant operators believe catering is somewhat or very important to business, only 28 percent have made a strategic investment in it. Restaurant Nuts offered some tips from operators who have made catering pay off. First, develop a catering-friendly menu that comprises your greatest hits (not new recipes) that travel well or can be started at the restaurant, then easily completed onsite. Make pricing easy for customers by creating sample menus of entrées and appetizers at different price points, and when discussing options with a customer, have an idea of what different prices per head will provide. Make sure you have temperature-stable containers, along with other equipment that holds your food at the proper temperature while in transit. Start with small, manageably spaced events and then expand from there so you can build a reputation for reliability and quality — low prices tend to be less of a priority for catering customers. Finally, make sure you offer a catering-specific loyalty program to entice people to invite you back.
As you contemplate ways to boost your restaurant’s bottom line, don’t forget about small changes you can make to your equipment that can generate significant savings in the long term. For example, is there room to reduce your restaurant’s water and power consumption? As QSR Magazine reports, the U.S. Energy Star program can help you identify energy-efficient equipment ranging from small ice machines and coffee markers to large commercial ovens. Or start with even smaller changes. Swap out incandescent light bulbs for LED or CFL bulbs, or update pre-rinse spray valves or use low-pressure sinks and dishwashers to reduce the wastewater your facility generates.
What’s your challenge? Whether you need help developing recipes and concepts, analyzing food costs, fine-tuning purchasing, planning a marketing campaign or managing another aspect of your business, we can provide guidance tailored to your needs. Contact Team Four at email@example.com or 888-891-3103 for more information.
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