As hurricanes become more frequent and powerful, know the do’s and don’ts about managing food and other items in your business that may have come into contact with flood water during a severe storm. In addition to discarding more obvious items like food and grains that were contaminated, Steritech also advises you dispose of single-service items, spices and seasonings, foils and plastic wrap, wooden cutting boards and jars or bottles that have screw or caps, or flip or snap tops. The same goes for fabric, carpets and any kitchen equipment that can’t be disinfected.
How easy is it for your employees to check their email via the POS device they use at your restaurant? This happens to be among the most common ways that malware can infiltrate a restaurant’s systems, according to Restaurant Nuts. As cybercrime grows in sophistication, attacks will become more difficult to prevent, but you can take some steps to protect your systems. First, make your expectations clear with employees regarding how they should be using your systems (including what, if any, personal use is allowed) and how to avoid accidental malware downloads. Assign each server a different login code so if a breach occurs, you can track transaction data and more easily identify if problems have occurred during a particular employee’s shift. Beyond your employees, use password managers and two-factor authentication where possible to protect online accounts, as well as firewalls that separate different functions of your business so if a breach occurs, you might be able to limit the damage it can do.
The assault on sugar continues. Food + Tech Connect’s latest U.S. Food and Beverage Startup Investment Report was released recently and reports on the continued decline of sweeteners in the American diet. It said that according to the USDA, per capita sugar consumption has declined for four straight years and is now at a 30-year low. What’s more, alternative sweeteners like stevia and monkfruit have not won over American taste buds. The trend is sparking startup activity as companies develop food and drink designed to replace sugary or artificially sweet items. It’s a trend to bear in mind as you develop dessert offerings and describe menu items. Ingredients that offer inherent sweetness – without any help from sugar, artificial sweeteners or even natural, low-calorie sweeteners – are more apt to win with consumers.
Do you have a thorough crisis management plan? How much confidence do you have in it? At a time when a single bad experience at a restaurant can spread online overnight, having a step-by-step guide in place can help you respond better in the moment, keep the issue out of the public eye and get back on track more quickly whether you face a severe crisis like a hurricane causing flood damage or a small one like a scathing review on TripAdvisor. To help, first gather input from your team at all levels so you have a handle on the range of scenarios you might face, what actions would be required to resolve them and which stakeholders are likely to be impacted. Draft some simple, clear talking points that can be adapted to each scenario and present you as both in control of the situation and interested in doing all you can to improve it and keep stakeholders informed. Develop a communication grid that includes those key points, the person responsible for delivering the message, and the ideal communication channel for the message. For larger crises that are likely going to end up gathering momentum online, consider proactively reaching out to someone you trust in the media and providing an interview. After the fact, assess what went well with your crisis management effort and what could have been improved so you can update your plan with new risks, stakeholders or talking points to keep in mind. View some additional crisis management plan guidelines and find sample templates here.
Looking to evolve your methods of collecting guest feedback? Artificial intelligence has been creeping into this space and helping restaurant operators and other businesses assemble reliable data from guests. Chatter is one company to watch. As the Financial Post reports, Chatter has created a tool that uses machine learning to create natural-sounding text messages from the brand. A guest who opts in receives an automated text message with some open-ended questions about the experience they just had. As Chatter puts it, it’s like having a constantly running focus group that depends on conversation instead of a numbered ratings system. Chatter says its platform collects feedback across 850 different categories – more than the 50 to 60 that traditional AI platforms offer – and then assembles completed results into data that can be viewed on a dashboard that helps operators see what is and isn’t working. Chatter won accolades from the Information Technology Association of Canada last year and its AI chatbot is already in use by the likes of McDonald’s and a number of retail brands.
Last year, there were 14 severe weather and climate events that the NOAA National Centers for Environmental Information says cost $1 billion or more. There have been six such events already this year. Since restaurants can be impacted by severe weather events both directly and indirectly, it pays to make sure you have sufficient insurance protection in place as part of your disaster preparedness plan — not to mention your day-to-day operating plan. Your insurance cover needs to consider your business type, geographic region and the outcome of the risk assessment you conduct to identify your restaurant’s greatest vulnerabilities. Your commercial property insurance policy, for example, likely will not cover any vehicles your restaurant operates or protect against flood damage your business sustains during a hurricane. And even if your property or vehicles make it through a severe weather event unscathed, toppled trees or flooding on your street could make it impossible for you to get food to customers. Make sure you review your insurance policies for commercial property, flood protection and business interruption to make sure you’re not leaving your business exposed. Purchasing insurance cover from companies that specialize in the restaurant industry can help. Just make sure you read the fine print carefully — especially on bundled packages that offer broader cover for a lower total price but may exclude specific risks you need to protect against.
How much science is behind your menu? In other words, to what extent do you review your restaurant’s sales, inventory, scheduling, loyalty program and other areas of your operation where you collect data to better understand how these predictive analytics work together? Doing so can help you predict what will sell, so you have sufficient inventory on hand and won’t lose sales opportunities. It will also help you put your ordering on autopilot by considering both the historical and day-to-day sales of your business when you order supplies. By having a better handle on what you will need, you can plan your food preparation tasks accordingly so you minimize your waste. Best of all, being able to predict the cravings of your guests goes far in bringing them back.
Hurricane season is here, and if you haven’t done so already, it’s high time to review your emergency response plan to make sure you can manage potential business disruptions that may come your way. Statefoodsafety.com suggests listing potential threats, ranging from power outages to food or water contamination, so you can build a simple but useful response plan from them — your local authority can help you create it. Assign roles to key employees and ensure every employee knows who handles various tasks. Establish talking points so your team communicates the same clear, calm message to customers. Post a list of emergency contacts (and also provide it to employees) so your team knows who can help in an emergency. Finally, protect your food and water supply. Establish a plan to keep food cool by keeping the refrigerator door closed when you can, storing ice in the refrigerator or freezer to keep temperatures down, or securing access to a refrigerated truck. Consider keeping an emergency supply of water and developing a separate menu that requires less water for preparation so you can still operate when your supply is threatened.
Blueberries abound this time of year and they shine in far more than desserts. This summer, try them in savory applications to add some unexpected sweetness and color to entrées. As chef Jason K. Morse, owner of 5280 Culinary, a line of barbecue products, told Flavor & the Menu recently, blueberries work especially well when used to balance out dishes with lots of spice, heat or other strong, savory flavors. Try them as sweet counterpoints to barbecue sauces, marinades and chutneys on grilled pork and poultry, sandwiches and tacos.
Have you harnessed technology to manage your food waste? If not, consider a couple of companies on the forefront of the effort who are helping restaurants limit their waste — and in the process, save money, gain insights into their menu and connect with the community. Goodr, which made the Spoon’s list of 25 companies changing the future of food, uses technology to minimize food waste and then partners with nonprofits to transport it to people in need. The company also has efforts underway to use food waste for renewable energy — a good story to share with guests — as well as to use blockchain to enhance the efficiency of food waste management. Another company, Copia, enables food businesses to donate their unused food in exchange for enhanced tax deductions, as well as data that can help steer purchasing decisions.
Sanitize it right
When you use hot water to sanitize surfaces, take precautions with temperature to protect food safety. Water used as a sanitizer in mechanical washing machines should be cooler than 194˚F, with a final sanitizing rinse of at least 180˚F. Water in a stationary-rack, single-temperature machine should be at least 165˚F. Water used in the third compartment of a three-compartment sink should be at least 171˚F. Food safety research from the U.S. Department of Agriculture advises that cleaned items be exposed to these temperatures for at least 30 seconds to ensure they are properly sanitized.
Ready for guests, no matter the weather
Does a rainy day spell slow sales for your restaurant? For many operators located in regions with widely fluctuating weather, the forecast can have a big impact on business. Denver restaurant Mad Greens found a way to keep its ordering in lock step with what’s happening outside. The restaurant connected its ordering system to a weather forecasting service that can help it prepare more accurately for the size of its crowds by adjusting order sizes. The technology has helped the restaurant reduce food waste by 30 percent.
Go local to manage rising shipping costs
Offering local ingredients on your menu is not only on trend; it’s also becoming a necessity amid the ongoing truck driver shortage that’s expected in the coming years – and the escalating ingredient costs that will result from it. Freight Transportation Research Associates reports that shipping rates in the U.S. shot up 14 percent in the year ending June 30. To manage price hikes, do you have a local strategy for everything on your menu – not just the seasonal specialties? Now is the time to anticipate menu changes you can make to better adapt to what’s available in your region throughout each season – and to identify a list of back-up suppliers who may not have as far to go to deliver product. You can even make it competitive, like Bounce in Milwaukee, which lists beer selections in order of the restaurant’s proximity to each brewery, Restaurant Business reports.
What’s your challenge? Whether you need help developing recipes and concepts, analyzing food costs, fine-tuning purchasing, planning a marketing campaign or managing another aspect of your business, we can provide guidance tailored to your needs. Contact Team Four at firstname.lastname@example.org or 888-891-3103 for more information.
About Food For Thought and Profit
Food For Thought And Profit is brought to you by Team Four Foodservice/Value 4. We offer the latest foodservice trends, news, safety, and technological advances in the industry. We are an outsourced purchasing and logistics company that provides comprehensive supply chain solutions to our customers. Our executive team has many years of foodservice experience and we bring that experience to work for you. We have expertise in all areas of the foodservice sector.