Do you have a thorough crisis management plan? How much confidence do you have in it? At a time when a single bad experience at a restaurant can spread online overnight, having a step-by-step guide in place can help you respond better in the moment, keep the issue out of the public eye and get back on track more quickly whether you face a severe crisis like a hurricane causing flood damage or a small one like a scathing review on TripAdvisor. To help, first gather input from your team at all levels so you have a handle on the range of scenarios you might face, what actions would be required to resolve them and which stakeholders are likely to be impacted. Draft some simple, clear talking points that can be adapted to each scenario and present you as both in control of the situation and interested in doing all you can to improve it and keep stakeholders informed. Develop a communication grid that includes those key points, the person responsible for delivering the message, and the ideal communication channel for the message. For larger crises that are likely going to end up gathering momentum online, consider proactively reaching out to someone you trust in the media and providing an interview. After the fact, assess what went well with your crisis management effort and what could have been improved so you can update your plan with new risks, stakeholders or talking points to keep in mind. View some additional crisis management plan guidelines and find sample templates here.
Looking to evolve your methods of collecting guest feedback? Artificial intelligence has been creeping into this space and helping restaurant operators and other businesses assemble reliable data from guests. Chatter is one company to watch. As the Financial Post reports, Chatter has created a tool that uses machine learning to create natural-sounding text messages from the brand. A guest who opts in receives an automated text message with some open-ended questions about the experience they just had. As Chatter puts it, it’s like having a constantly running focus group that depends on conversation instead of a numbered ratings system. Chatter says its platform collects feedback across 850 different categories – more than the 50 to 60 that traditional AI platforms offer – and then assembles completed results into data that can be viewed on a dashboard that helps operators see what is and isn’t working. Chatter won accolades from the Information Technology Association of Canada last year and its AI chatbot is already in use by the likes of McDonald’s and a number of retail brands.
A single foodborne illness outbreak could cause a quick-service or fast-casual restaurant approximately $2 million in financial damage, according to a 2018 study from Johns Hopkins University. Your restaurant’s ability to deliver safety training and respond to threats quickly in an environment of escalating costs and shrinking training budgets can make a huge difference. Modern Restaurant Management suggests digitizing and automating your food safety audits to drive food safety consistency and quality, in addition to making reporting and compliance a less time-consuming process. For example, instead of having to remember to manage certain tasks during a busy shift, you can schedule alerts, surveys and checklists to go out at specific times of day to team members via a mobile app. Instead of recording results with paper and pen or on a spreadsheet, you can report them on a dashboard-based system that can automate food safety standards and reinforce them across multiple restaurant locations.
Improper cleaning and storage of your knives can cause these tools to become blunt and worn prematurely or cause injury. Chefify advises operators to wash, dry and store knives immediately after each use. Soaking them with other tools may result in damage if the knives knock against those items, prolonged soaking can corrode the blade’s chromium coating, and the heat of a dishwasher may wear out knife handles. When storing knives, avoid placing them in a drawer with other utensils where they may become blunt or cause injury. Use plastic blade guards if you store knives in drawers or, better yet, store them on a magnetic strip or in a wooden block (blade side facing down).
Could your restaurant go cafeteria-style? According to new research from Datassential, cafeteria-style setups may be a modern reinvention of the buffet. In a recent survey of 1,500 consumers, 55 percent of respondents said they like or love cafeteria-style dining. These arrangements are especially popular with consumers who have young children and want a range of choices to suit the whole family. There could be other benefits to these arrangements too: Having a server dish out
prepared food in a cafeteria line could provide the labor-side benefits of a buffet and also help protect food safety, since guests aren’t serving themselves.
Seize your digital domain
What’s your digital game plan? Your digital strategy can help you elevate your brand far beyond the walls of your restaurant by enhancing your connections with existing guests and helping you attract new ones. What’s more, the restaurant brands that develop a digital strategy and support it with the infrastructure it needs are likely to open up a wide lead over competitors in the months ahead — while those that don’t are likely to see their guest engagement suffer. (For example, two brands with robust digital strategies, Domino’s and Panera, currently receive a large portion of their orders via digital — 60 percent and 25 percent, respectively.) That’s according to research shared at the recent Foodservice Technology Conference Trade Show in Orlando. To put the industry in perspective when it comes to digital, restaurants leading the pack in this area are spending 30 to 50 percent (and sometimes much more) of their marketing budgets on it. Of the digital tools restaurants are using to engage customers and generate data, the most important ones to focus on are the mobile app, loyalty program, online ordering capability and delivery strategy. It pays to play offense with digital as well, with restaurants actively using digital seeing 5 percent annual growth over the previous five-year period as opposed to 2 percent annual growth for brands using digital more defensively. That is making it important for restaurants to invest in technology platforms, hardware and software to support their digital strategy, though the proliferation of cloud-based services is helping to bring the overall costs of investment down. Just make sure your strategy considers the needs of your front-of-house and back-of-house operations, all while helping you keep your guests engaged.
Stay tuned for food delivery safety standards
At a time when third-party delivery is evolving in futuristic ways — like delivery by robot, or, if Uber’s three-year plans play out, by drone — it can be easy to neglect the most important elements of a delivered meal: food that tastes good and is safe to eat following its journey. The National Restaurant Association is taking steps to change that. It is assembling a group of food delivery services and restaurants to develop a code of best practices for keeping food safe during its delivery to the customer. Watch this space for more information when the practices are released.
Take your checklists digital
When it comes to boosting your food safety record, technology might be your restaurant’s greatest ally. Consider the checklists you need to monitor and update, whether for Hazard Analysis and Critical Control Points compliance to employee training. As Food Safety Magazine reports, having the right digital platform to manage all of your restaurant’s checklists has wide-ranging benefits, allowing you to access multiple sources of information from one location, improving your efficiency and managerial control, and reducing fraud and waste. Of course, there are many options to choose from, but the best ones will let you log time and temperature data, maintain warming and cooling logs, integrate operational checklists on a single interface, conduct an audit, monitor your cleaning compliance, identify potential fraud, and enable you to use checklists as training tools. Make sure the app is easy to navigate and that it has features to help you detect and resolve problems, such as a dish lingering in the temperature danger zone for too long (a problem that brought Chipotle back into the news in recent weeks) or a checklist being completed in a questionable way (a digital checklist can hold employees accountable in ways a paper checklist cannot). It should also allow you to access data and reports remotely and notify you with a real-time alert if and when something goes wrong.
Sweet on sugar?
If your menu includes a lot of added sugar, take note: New research from KerryDigest found that consumers are worried about the levels of sugar, above other ingredients, in food and drinks. One-third of Americans connect sugar with weight gain, 71 percent scan ingredient labels for added sugar and 46 percent want to cut back on their consumption of sugar. Reducing the added sugar in your dishes – and promoting your efforts to guests – can go a long way in showing you’re conscious about health. If you need some sweetness but want to avoid adding artificial sweeteners or sugar per se, the research found that consumers responded best to natural sweeteners like stevia, honey, monk fruit and maple syrup.
What’s your challenge? Whether you need help developing recipes and concepts, analyzing food costs, fine-tuning purchasing, planning a marketing campaign or managing another aspect of your business, we can provide guidance tailored to your needs. Contact Team Four at email@example.com or 888-891-3103 for more information.
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