Finding and retaining talent is a perennial challenge for restaurants, and the millennial generation’s reputation for favoring flexible work arrangements stands to make things more difficult for the industry. So instead of fighting the inevitable, why not embrace it? If you’re able to adjust your labor model to accommodate a regular influx of temporary or even one-time staff of various skill levels (and particularly if you’re located in a metropolitan area) technology is quickly making it possible for restaurants to fill staffing gaps with skilled people. A recent report from Bloomberg Businessweek offered up the example of Pared, a staffing app founded by two tech and restaurant veterans that enables operators to fill last-minute staffing needs. What began as a Bay-area resource for finding dishwashers and prep cooks has since expanded to new cities (they aim to be in all major U.S. metro markets by next year) and to roles including servers, baristas and oyster shuckers. Operators are able to request various levels of experience as well. While some operators have found the app costly — a skilled worker can walk into a restaurant for one might and make a higher hourly wage than a longtime cook — they acknowledge that insurance, taxes, overtime and hiring costs make apps like Pared a viable alternative to hiring staff. As Wade Moises, executive chef of Rosemary’s in New York noted in the report, “Thinking about Pared now, I’m not sure if I should fire my whole staff or quit myself.”
You are throwing money away. That’s one lesson Google has learned since it began partnering with Leanpath to measure and track the food waste it generates when serving 200,000 meals in its cafés each day. Fast Company reports that Leanpath provides equipment that can display the monetary value of wasted food, which has provided Google chefs with some extra motivation to be resourceful with ingredients. It has also helped them make adjustments such as cooking items in batches, offering smaller plates and using shallower serving pans to minimize waste without sacrificing the appearance of abundance. Google employees play a role too. At certain Google cafés, Leanpath equipment can measure wasted food where employees return their plates. Those measurements feed a digital display employees can see when ordering food and deciding how large of a portion they’d like. (Leanpath is just one company in this business — Winnow is another to check out.)
Is your delivery menu a mirror image of your dine-in menu? Chances are it shouldn’t be. That’s the verdict of a recent Restaurant Business report about how to maximize the benefits of offering off-premise food options. You need to consider how well your food and beverages travel, how many pages of options people are likely to tolerate scrolling through on their phones, and how efficiently your kitchen can manage the preparation of various items during peak periods. To make your restaurant more guest-friendly when it comes to delivery, as well as more profitable for you at a time when delivery often squeezes restaurant margins, consider how you can scale down your menu. The Restaurant Business report cited an example of one restaurant that placed its entire menu online, requiring viewers to click through six screens, and another that winnowed its menu down to six items on one page. (The latter restaurant generated an average of 10 times more sales than the first.) It also pays to know your highest-margin items and find ways to feature them more prominently on your menu and boost their appeal. Customers might view beverages, for example, as items that are easy to skip in favor of alternatives available at home or elsewhere. But if you create specialty or seasonal beverages served in containers that travel well and come in sizes that can serve a family or group, you can make them a more compelling sell. Finally, ease the pressure on your kitchen at peak times. Operators are experimenting with a range of options to do that, from reserving front- and back-of-house space for delivery orders, focusing the delivery menu on foods that require less effort and time to prepare, and taking delivery out of the restaurant altogether and using ghost or commissary kitchens to prepare and farm out orders.
Your sustainability efforts could soon be visible front and center for people considering your restaurant for their next meal. Yelp just unveiled its Green Practices Initiative in an effort to help consumers understand how restaurants approach sustainability. Yelp reviewers will now be asked if in their experience a restaurant uses plastic bags, utensils or straws, compostable takeout containers, and whether or not the restaurant offers a discount to guests who bring their own beverage containers. The results won’t be visible immediately but will gradually build a trove of data that will eventually be included in Yelp’s restaurant reviews.
The average person gets norovirus — a period of diarrhea and vomiting at once — five times in his or her life. The virus can live for several days on ice buckets, glasses, cash drawers, cell phones, remote controls, carpets and many other surfaces, and because it’s so easily spread (a pencil tip can hold the number of cells required to transfer it) it’s a big threat to the foodservice industry. Do you have norovirus procedures in place? (If not, you’re not alone: A poll conducted during a recent webinar for foodservice operators with food safety expert Francine Shaw found that 41 percent of participants had no documented procedures.) Shaw said 75 percent of norovirus outbreaks are attributed to infected workers. Proper handwashing plays a major role but it’s also important to ensure employees know what they need to do when they experience symptoms of a number of illnesses that can spread norovirus. Shaw advised using Form 1B during your employee orientation. It’s available through the FDA and explains the major illnesses that can spread norovirus, as well as what employees must do when they experience the onset of specific symptoms so they are not working in a food preparation situation when they experience them.
Does your kitchen team know where to start when cutting various proteins? Statefoodsafety.com advises that when cutting different types of meat in succession, start with the meat that has the lowest cooking temperature and work up to the one with the highest cooking temperature. For example, start with beef, veal, lamb and pork, then work up to poultry. It will help ensure that any germs the knife carries are killed during cooking.
There are ample financial incentives for restaurant operators to make their existing business practices more environmentally friendly — even if you don’t consider that consumers are loyal to such businesses. If you’re interested in either learning more about green business practices or about improving upon your existing efforts, check out this survey from the Green Restaurant Association. It asks a series of questions about your restaurant’s current practices when it comes to energy use, water efficiency, chemicals and pollution, sustainable food, and use of reusable and disposable products. Depending on your answers, you will be prompted with details about how adopting certain practices could help your bottom line, as well as what specific appliances, products, brands and other resources can help you operate more efficiently in various capacities. Your answers can also give you a baseline assessment to help you see what efforts might help you become a Certified Green restaurant if you’re seeking an industry designation.
Having systems to collect and assess data are critical for large businesses — but the payoff is significant for small operations too. Wouldn’t it be helpful to know, for example, the exact price point that maximizes guest demand and profit for a popular product you sell? Or which promotions generate the most interest? In fact, a BARC research report found that businesses that harness data effectively saw their profits increase 8 percent and costs decline 10 percent. The systems can be just as helpful in predicting what’s ahead as assessing what you have already done — predicting that your past guests want to order burritos for takeout on Friday night and might be tempted to tack on some caramel flan if you suggest it. Or predicting where you should place a promotion on your website, based on how visitors navigate through your pages. Finally, in an age when information breaches no longer make front-page news and businesses are blamed less for experiencing a breach and more for how they manage the aftermath of one, having systems in place can help you pinpoint where and when problems happen in different areas of your business so you can respond and address red flags more promptly. If your data management practices need a boost, take stock of your needs. An Entrepreneur report advises you determine which five or six pieces of information are most critical to the success of your business. Choose technology that addresses those critical needs and determine whether the cost can save time and money, in addition to generating more revenue.
Consumer demand for transparency extends from the origins of the food you serve to the environmental friendliness of your packaging. To address the latter, many operators have embraced recycled packaging, but according to a Food Safety Magazine report, that isn’t without its own risks. The report indicated that recycled fiber may carry lacquers, printing ink and adhesives that may be harmful to humans if used in food packaging. While the FDA makes recommendations to manufacturers regarding the chemical contaminants found in recycled items used for food packaging, these guidelines aren’t legally enforced. While policy catches up, foodservice operators can simply be aware of the potential for contamination. If you use recycled packaging or are considering it, talk to your suppliers about how they manage these concerns.
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