Your restaurant’s online presence can have just as much power as its in-person presence — particularly if guests check out your restaurant via your website, social media or online reviews before their first meal with you. To ensure you’re managing your online presence effectively, Restaurant Insider recommends you monitor and measure it like you would any advertising initiative. For example, by controlling your Google listing (companies like Menufy can help you make certain links more prominent), you can steer people in search of takeout food toward the provider that serves you best instead of spreading business across several of them. Second, use your reviews to build business. While a good review is always welcome, your professional and calm response to a bad review can send a positive message about the service you deliver and your dedication to improving upon the experience you provide. Finally, your most loyal patrons (not so much the ones finding fault with a meal) should take priority when it comes to being offered free drinks or other special deals on menu items. Use your online loyalty program to take care of the people who already support you and are much more likely to continue to give you their business. While sometimes it’s necessary to offer a freebie to a guest who has had a bad experience with you, it’s just as important to make sure the person feels you have heard their feedback and are committed to making their next experience with you more positive.
The practice of standing in line or waiting at a table to pay a bill is gradually becoming a relic of the past. As operators and tech companies have observed the valuable time often wasted at these common pressure points for restaurants, new solutions are popping up to hasten table turnaround times and minimize guests’ anxiety in their time spent at a restaurant — and they won’t necessarily require the guest to download an app to do it. Take Qikserve. Skift Table reports that the company is rolling out technology throughout this year to restaurants in California and Pennsylvania — including 3,500 partner brands — that will allow guests to make a mobile payment and eventually order at the table by either using the brand’s app or by visiting a web page loaded by scanning a QR code at the table. It’s aiming to make life easier for the occasional restaurant visitor not interested in downloading another app. (It also has the potential to turn that occasional visitor into a loyal regular.)
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