For the all-powerful millennial and Gen Z guest, it’s no longer enough for restaurants to offer a healthy menu and run an employee-friendly operation. These consumers also think about their impact on the environment and look to support businesses that try to minimize their carbon footprint. There is increasing power in using local, seasonal ingredients — as well as suppliers who share those values — and then promoting that to your guests. This goes not just for produce but for pantry staples as well, since the carbon footprint of these ingredients can be surprisingly significant. For a sense of how your menu ingredients stack up, check out the tool listed in this report from the BBC. It can help you analyze ingredients from apples to wine for their impact on the environment. For a deeper dive and a better sense of the normal environmental impact of other businesses in your industry, look to Blue Star Integrative Studio, a green business and building evaluation firm that Fast Company reports has developed its own method of tracking restaurant and supply chain emissions — then comparing the result to typical competitors in the industry. The Carbon Disclosure Project, which launched an initiative that Darden Restaurants joined, and the Climate Change Registry may offer you some helpful guidance too.
Interested in enhancing your menu with vegetables that have a long growing season, are sustainably raised without fertilizers or herbicides, offer appealing flavor and nutritional benefits, and are also on trend? Sea vegetables are rapidly rising in popularity. Nation’s Restaurant News reports that the consumption of seaweed is growing 7 percent each year in the U.S., according to James Griffin of Johnson & Wales University. Some of the world’s top restaurants have incorporated the sea vegetable, in both fresh and dried forms, into their menus in surprising ways: Consider the sea lettuce cookie amuse bouche at Chicago’s Smyth.
What’s your challenge? Whether you need help developing recipes and concepts, analyzing food costs, fine-tuning purchasing, planning a marketing campaign or managing another aspect of your business, we can provide guidance tailored to your needs. Contact Team Four at firstname.lastname@example.org or 888-891-3103 for more information.
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