“If you’re gluten-free, why do you see menus where 80 percent of the items have gluten?” That’s what Kitchen United CEO Jim Collins asked during a restaurant technology event hosted by The Spoon last fall. The point makes sense: After all, why waste space on a menu by trying to sell a customer with celiac disease a lot of food he can’t eat, right? But it’s a typical occurrence. Even as restaurant brands embrace personalization and customization on menus, there is still a ways to go. The transition could be happening sooner than we think, however, particularly considering McDonald’s and its recent $300 million purchase of Dynamic Yield, the personalization startup company. The transaction is designed to make the brand’s in-store and drive-thru menus more technologically dynamic, changing up the food selection that pops up on menus depending on the weather, time of day, trending restaurant menu items, and current restaurant traffic, as well as suggesting additional menu items based on what the customer selects. This doesn’t sound that far off from what many restaurants with touchscreen ordering can already offer, though, so it begs the question: What’s in the pipeline? As restaurants embrace tech that responds to feedback from customers and other external factors, operators should consider how this is likely to play out. Could your restaurant technology help you lay the groundwork for offering guests the specific menu options they’re most likely to buy?
Restaurant work can be physically and emotionally grueling — but operators can take steps to make the environment a healthier one for staff. We Are Chefs offered some suggestions to set a positive tone. First, take charge of hydration: Have a water-drinking competition and award a point for each day a person reaches a set level, and replace energy drinks with body-friendly options like Emergen-C over iced soda water. Offer healthier options on your staff menu. Now that the weather is improving in many places, get staff outside, whether for just a quick stretch, to clean racks or to cook specials on a smoker. Challenge your team to walk or bike to work. Finally, keep your music and conversation upbeat and positive.
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