Protect your water supply
As another powerful hurricane season passes by, the dangers to your business don’t necessarily go away once the storms pass. In the wake of a natural disaster, remember to protect the safety of your water supply. A severe disaster can cause toxins, chemicals and other debris to contaminate the public water system, especially if a tidal surge or flood accompanies the storm. Until your area health department confirms that tap water can be used for drinking, use bottled water that has not been exposed to flood waters. In the absence of bottled water, boiling your tap water will kill most disease-causing organisms that might be present. (Once the water has boiled, let it cool and store it in clean, covered containers.) If you have a well that has been flooded during a storm, the FDA advises you disinfect and test it once the flood water has receded. In the case you suspect your well may be contaminated, contact your state or local health department for specific guidance -- and in the meantime, do not use your tap water to wash dishes, wash and prepare food or to make ice. Finally, while it’s important to get your water tested following a major storm to help make sure you are using water that is safe for drinking, cooking and washing dishes, a test conducted today does not determine the safety of your water tomorrow. A point-of-entry water purification system can provide even greater assurance — immediately before you use your water supply each time — that the water you are using is safe.
The power of the freebie
If you operate a quick-service or fast-casual restaurant and are eager to see a quick boost in downloads of your restaurant app, take note: A number of large brands have seen their downloads skyrocket in recent months by offering a small free item. QSR Magazine reports that when McDonald’s offered free medium fries in exchange for a download of their app plus a $1 purchase, it jumped 56 places to become the No. 2 app on the U.S. App Store within a week — and Dairy Queen, Wendy’s and Chick-fil-A experienced similar jumps in engagement. While it remains to be seen how successful these brands will be at retaining the consumers they have enticed, it shows how much mileage a simple free item can get you when you’re looking to build (and better understand) your consumer base.
What’s your challenge? Whether you need help developing recipes and concepts, analyzing food costs, fine-tuning purchasing, planning a marketing campaign or managing another aspect of your business, we can provide guidance tailored to your needs. Contact Team Four at firstname.lastname@example.org or 888-891-3103 for more information.
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Food For Thought And Profit is brought to you by Team Four Foodservice/Value 4. We offer the latest foodservice trends, news, safety, and technological advances in the industry. We are an outsourced purchasing and logistics company that provides comprehensive supply chain solutions to our customers. Our executive team has many years of foodservice experience and we bring that experience to work for you. We have expertise in all areas of the foodservice sector.