Restaurants and movie theaters, sports bars and memorabilia shops, cafés and bookstores…Restaurants can seem like natural partners for a wide range of businesses. The promotions you offer through these sorts of partnerships help you attract new customers and streams of revenue. Or do they? It depends on how well the partners suit each other and how well they develop their strategy. A recent Fast Company report advises business owners use several criteria to determine whether another business passes the partnership litmus test. First, focus on your core challenge or goal. Your best partnerships will help you address it, whether it’s tapping into a new market or gaining insights from a tech-savvy business. Then consider how your restaurant’s values mesh with those of the other business —having a shared vision with help you avoid problems down the line. When you map out your strategy for the partnership, make sure both parties understand the other’s goals and try to anticipate potential pitfalls such as increased costs or slower decision making (and how you’ll manage them). If you’re new to this, begin by looking for partners within your own industry who offer products that complement yours — you’re likely to gain the most from these partnerships, whether in insights or other potential partnership opportunities. Finally, consider partnering on a smaller event together before diving into a larger promotion. It will help you understand the other business’s strengths, weaknesses, and communication and working styles before you have made a more significant commitment to working together.
Need another reason to fine-tune your restaurant’s presence on Google? Google Maps has now made it possible for consumers looking for their next meal to pull up photos of a restaurant’s most popular dishes. (And in the meantime, other companies are angling to help restaurants make the most of that exposure). When Google Maps users post reviews and photos of their restaurant meals, machine learning will be able to identify and promote the most popular dishes at that business so they are front and center when consumers search for information about that restaurant. The feature is available on Android now, with iOS devices to follow. This news comes on the heels of Google’s announcement that users of Google Maps, Search and Assistant can now order food delivery directly from those apps. Locl is one player looking to disrupt this space: It partners with restaurants to jazz up their listing on Google (and in the process, might end up making restaurant websites obsolete).
What’s your challenge? Whether you need help developing recipes and concepts, analyzing food costs, fine-tuning purchasing, planning a marketing campaign or managing another aspect of your business, we can provide guidance tailored to your needs. Contact Team Four at firstname.lastname@example.org or 888-891-3103 for more information.
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