The benefits of full service without the costs
As the minimum wage continues its ascent in many cities around the country and the cost of living makes it difficult for operators to find and retain quality staff, many restaurants are experimenting with new service structures — such as transitioning from a full-service model to a pub-style, ordering-at-the-counter model, for example. But now that these restaurants lack full-service waitstaff who can promote specials to guests or make menu suggestions that can lead to larger checks, some of them are getting creative about helping guests add to their orders. For instance, Restaurant Business reports that at Xoco, Rick Bayless’s counter-service restaurant in Chicago, guests often overlook dessert when ordering their meal — and if they crave an after-dinner dessert or drink, they may not feel it’s worthwhile to get up and stand in line at the counter again to order it. To make sure people aren’t missing the opportunity to add to their order, bussers at Xoco wear t-shirts that say “I can get you dessert.” Guests can simply flag down anyone wearing one of these shirts and streamline the process of ordering extra food and drink — and Xoco still reaps the benefit of selling these larger-margin, post-meal items to guests.
Finding a symbiotic delivery relationship
There has been a lot of press about how restaurants are losing profits and guest data as they partner with third-party delivery companies. But since off-premise dining seems to be here to stay, restaurants and delivery companies are trying to generate some mutual benefits when it comes to delivering food to consumers. A recent Bloomberg report indicated that since McDonald’s launched its partnership with Uber Eats, delivery orders have been larger than average in-house orders and have helped the brand build late-night business. Further, Uber Eats has been mining its data to help local restaurants transform their delivery menus. When the company found that its Chicago-based users were searching its app for Hawaiian poke delivery, it approached sushi restaurants in the
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